Free Google listing score

See how your Google listing looks.

Find out what a customer sees when they look you up, and what each part may be costing you. A score out of 100, with a plain sentence on each part.

Check my listingSee an example result

Start here

Tell us which business.

Two details, then a few quick questions about things only you know. You see your score before we ask for anything.

What the result looks like

A score, and what each part may cost you.

An example, so you know what to expect.

Example only, not a real business

Google listing score

  • Looks good
    Business category

    Without the right category, Google may not show you when people search for your type of business.

  • Looks good
    Opening hours

    Customers who can't see your hours often phone someone who shows they're open.

  • Could be stronger
    Photos

    Listings with few photos can look less established next to ones with many.

  • Looks good
    Website link

    People who find you have somewhere to see your work before they decide.

  • Missing
    Replies to reviews

    Unanswered reviews may tell new customers no one is listening.

This is an example. It scores how complete and competitive a listing looks. It does not measure where the listing appears on Google.

What each check means

Eleven checks, in plain words.

What each one is and why it may matter to the people searching. Plus what you can do about it yourself.

  • From Google, 10 points

    Business category

    The type of business Google thinks you are. Without the right one, Google may not show you when people search for your type of business. Choose the category that matches your main service, not the widest one.

  • From Google, 10 points

    Opening hours

    When you are open, including public holidays. Customers who cannot see your hours often phone someone who shows they are open. Add your hours and update them before a long weekend.

  • From Google, 8 points

    Phone number

    The number people tap to call you. On a phone, no number often means a tap on the next listing. Add the number you actually answer.

  • From Google, 12 points

    Website link

    The link to your site. People who find you have somewhere to see your work before they decide. Link the page that explains what you do, not just the front page.

  • From Google, 10 points

    Photos

    Pictures of your place, your work and your team. Listings with few photos can look less established next to ones with many. Add real photos of your own, ten or more.

  • From Google, 15 points

    Number of reviews

    How many reviews you have compared with similar businesses in your town. People comparing options tend to pick the busier-looking business. Ask every customer, the same way, for honest feedback.

  • From Google, 10 points

    Star rating

    Your average rating, compared with similar businesses in your town. It is only one part of the picture, so a rating alone never decides the score. Reply to reviews and fix what customers keep mentioning.

  • Your answer, 8 points

    Replies to reviews

    Whether you answer the reviews you receive. Unanswered reviews may tell new customers no one is listening. A short, polite reply to each one is enough.

  • Your answer, 6 points

    Recent updates

    Whether you have posted an update lately, such as an offer or a seasonal change. A listing with recent activity looks looked after. One short update a month is plenty.

  • Your answer, 5 points

    Description

    A short text saying what you do and where. A clear description helps people and Google understand your business. Say what you do, for whom and where, in plain words.

  • Your answer, 6 points

    Asking for reviews

    Whether you ask your customers for a review. Reviews are the part only you can start. Send one neutral request to every customer, and never offer anything in return.

Honest limits

What the score is, and is not.

  • It does not measure position

    Google does not share where a listing appears for each search, so no tool can measure it for you. The score shows how complete and competitive your listing looks.

  • It uses public information

    What Google shows about your listing, plus a few questions only you can answer. Reviews and rating are compared with similar businesses in your town, never with one named business.

  • It never promises a result

    Fixing an item may help people choose you. We never promise a position or a number of customers.

Questions

About the score.

Is the listing score free?

Yes. You see your score before we ask for anything. If you want the full report as a PDF, we ask for your email to send it.

Does the score show where my business appears on Google?

No. Google does not share where a listing appears for each search, so no tool can measure it for you. The score shows how complete and competitive your listing looks.

Where does the score come from?

Partly from what Google shows publicly about your listing, compared with similar businesses in your town. Partly from a few questions only you can answer. The report we email you shows how every point is counted.

What happens to my details?

You do not need to give any details to see your score. If you ask for the report, we use your email to send it and may contact you about it. We never sell your details or share them for anyone else's marketing. The privacy policy explains what we keep and for how long.

Get your listing in order

Want us to fix what the score finds?

We set up and look after your Google listing. Start with three quick checks.

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