Who you are, as registered
Show your registrations, memberships and licences exactly as they are registered. Show nothing more. A title that is not yours to use costs far more than it earns. Give each person's name, role and credentials. Add a photograph if you can.
People check. A client who can confirm who you are in a few seconds is a client who is easier to win.
A page for every service
Each service has its own client with their own question. A page for each one means the right person finds the right answer, and sees that you understand their situation.
On each page say who it is for, what happens first, what you need from them and what it costs, or where it starts.
What it costs
People search for what a professional costs before they search for a name. A page on fees, or where fees start, means the first call is not about price. It also screens out people who were never going to hire you.
Easy contact, handled carefully
Make it simple to phone, message or book. Put the same details in the same place on every page. Say how you will use the details people give you. A health practice should never ask for a condition on a contact form.
A quick check of your own site
Can a stranger tell in ten seconds what you do? Can they tell who you help? Can they tell where you are? Does each service have its own page? Can they see what it costs or where fees start? Are your registrations visible and correct? Is there one clear way to get in touch? Does it work on a phone?
Does every claim on the site hold up? Are there words in the copy you could not defend if a client or your professional body asked?
The rules of your field
Accountants and bookkeepers may not use audit titles unless they are registered auditors. Financial advisers show their licence on every page. They keep testimonials honest. Law firms may not compare themselves with others and may not name clients without consent. Health practices may not describe themselves as better than others or use the word clinic in a practice name. Guesthouses show stars only as awarded and every fee in the price.
These are summaries. Your professional body's current rules always apply, and you approve every word.
Questions for any web designer who says they know your field
Do you know the rules my profession sets on advertising? Can you show me where they affect the page? Who writes the words? Who approves them? Who do I deal with, from the first call to launch? What is in the quote? What is not?
What to do next
Choose your field on our firms and practices page, or book a discovery call and we will talk it through.
